Dissertações em Comunicação, Cultura e Amazônia (Mestrado) - PPGCOM/ILC

URI Permanente para esta coleçãohttps://repositorio.ufpa.br/handle/2011/4453

O Mestrado Acadêmico em Comunicação, Cultura e Amazônia funciona no Programa de Pós-Graduação em Comunicação, Cultura e Amazônia (PPGCOM) do Instituto de Letras e Comunicação (ILC) da Universidade Federal do Pará (UFPA).

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Acesso aberto (Open Access)
Agência de notícias jovens comunicadores da Amazônia: práticas de comunicação alternativa em defesa da juventude negra de Belém do Pará
(Universidade Federal do Pará, 2020-06-22) SILVA, Lanna Paula Ramos da; AMORIM, Célia Regina Trindade Chagas; http://lattes.cnpq.br/9650931755253248
This research has as theme the communication produced by Agência de Notícias Jovens Comunicadores da Amazônia (Agência JCA), a space of mobilization in defense of black youth in the Metropolitan Region of Belém, Pará, through alternative communication. The question-problem that guides this study is: How are the alternative communicative practices of Agência de Notícias Jovens Comunicadores da Amazônia in defense of black youth from Belém? The general objective of this research is to understand how the alternative communication dynamics of Agência JCA are constituted, in the exercise of alternative communication. The specific objectives are to a) identify how the Agência de Notícias Jovens Comunicadores da Amazônia is set up, with the communicative and educommunicative evidence present as a central feature; b) understand how the extermination of black youth from the periphery presents itself as a problem before the Agência JCA; c) investigate and analyze the communication strategies carried out by Agência JCA and their contribution in defense of young blacks living in peripheral areas of the Metropolitan Region of Belém. The methodology used is based on bibliographic research; conducting individual semi-structured interviews with young people who participated / participate in the media and project coordinators. In addition, participant observation was also carried out in activities promoted by the Agência JCA. The theoretical foundation of this study included discussions about alternative communication (Peruzzo, 2008; 2009; among others; AMORIM et al, 2015), educommunication (Soares, 2011; 2002), youth (PAIS, 1990; DAYRELL, 2003) and extermination black youth (NASCIMENTO, 1978; MUNANGA, 2003; ALMEIDA, 2018; GOMES E LABORNE, 2018). We believe that Agência JCA develops through it is critical reflective alternative content about the youths and peripheries of Belém and its actividies, ways of mobilizing, raising awareness and fighting against the extermination of black youths in Belém and also the expansion of citizenship rights, thus constituting itself as an important articulation in defense of the black youths of Belém do Pará.
Acesso aberto (Open Access)
Publicidade e ciência: narrativas na tv aberta
(Universidade Federal do Pará, 2017-03-22) SOUZA, Weverton Raiol Gomes de; MALCHER, Maria Ataide; http://lattes.cnpq.br/5418062253829906
The objective of this dissertation is to understand how science is used in the narratives of advertisements broadcasted, between June and September of 2013, on TV Liberal and Record Belém broadcasters, both located in Belém, Pará. Our proposal is an outcome of the research “Representations of Women Scientist at Brazilian TV and on Teenagers Imaginary”, in which we perceived the occurrence of the utilization of science on advertisements in the program schedule of free-to-air TV. Using the data collected in that research, we made a new corpus of 83 advertisements aiming to analyze how science configure the advertising narratives. With the research and bibliographic review, we saw that advertising is heavily articulated to the market and our day-to-day lives, revealing itself as a mediation of communicational processes and a model constructor (TOALDO, 2005; GOMES, 2008; PIEDRAS, 2009; TRINDADE, 2012; MOTTA, 2013). To analyze the use of science in these narratives and discuss the relation that this use stablishes on society, we follow the analytic proposal of Motta (2013) that consists on seven acts. These analytic acts allow us to decompose and recompose the narratives focusing on the processes of communication that pass through television advertisements. We identified and discussed nine strategies of science utilization on the construction of advertising narratives, which are: (i) the scientific component; (ii) the scientific environment; (iii) the invitation to experimentation; (iv) the relation with innovation; (v) fiction and reality; (vi) the scientific animations and illustrations; (vii) the specialist and scientist characters; (viii) the celebrity characters; (ix) and the non-specialist characters. Those strategies stablish a notion that the scientific knowledge is a source of solutions to everyday problems by providing a creation and innovation environment capable of generating technologies that promote new social practices and are incorporated to the daily lives of the social subjects.

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