Navegando por Assunto "Consumption"

Agora exibindo 1 - 17 de 17

Acesso aberto (Open Access)
Agro é POP ou a Globo é agro?: relações de poder e dominação através da construção das narrativas de riqueza e dos padrões de consumo pela comunicação midiatizada do campo da agropecuária
(Universidade Federal do Pará, 2020-10-14) CUNHA, Larissa Carreira da; CASTRO, Edna Maria Ramos de; http://lattes.cnpq.br/4702941668727146
The thesis analyzed the relations of power and domination in the field of agriculture through the construction of narratives and consumption patterns through the communication of the hegemonic agents that integrate the media field, represented by Rede Globo in partnership with the field of the Market and the State. The hypothesis was constituted with the assertion that the belief in the wealth narratives built by the mediatized communication of agribusiness enables the agreement of a hegemonic model of development based on neoextractivism, colonial thought and the Cartesian-materialist paradigm, forging a consumer awareness of society agents. Theoretical and methodological references of the concepts of field, habitus and beliefs of Pierre Bourdieu, Foucault's Power, Kotler's marketing and Bernays' advertising, consumer awareness with the theories of Hegel and Jung, paradigms and development narratives with Rist and Korten, field of development and Amazon with Castro, veganism with Singer and Ferrigno, among others. 103 videos from the “Agro: the industry-wealth of Brazil” campaign were analyzed, as well as other communication materials from the broadcaster, using the media analysis methodology of Leach and Liakopoulos. The thesis demonstrated that Rede Globo, in addition to being a powerful member of the media field, also integrates the market field, these agents being the most dominant within the field of agriculture and livestock, together with the State, whose exercise of power constitutes the construction of standards of consumption and the narrative that constitutes the development model, in a process legitimized and validated by the agents of society, consumers. It was also demonstrated that there is a part of the agent that acts contrary to the rules of the field, exercising an anti-hegemonic consumption capable of promoting a disturbance within the field and the creation of new economic and social dynamics by hegemonic and non hegemonic agents . It was also concluded that the change in the development models involves changing the paradigm of reality, arising from the collective and individual change in consumer awareness. Following the model based on the Cartesian materialist hegemonic paradigm, there is the possibility of real and effective change in economic and development models for a truly harmonious result between economic production, preservation of the environment and respect for the other species that make up the Earth's biosphere. The thesis concludes that the change in the development models does not depend on the ideological change in the control of the hegemonic agents that are in power, and is linked to the conformation of the collective conscience, product of the individual conscience, which is validator of the paradigm.
Acesso aberto (Open Access)
Avaliação da perda de arrecadação pela não prestação do serviço de abastecimento público de água em edifícios residenciais
(Universidade Federal do Pará, 2022-10-26) RODRIGUES, Liane Cristina Chagas; PEREIRA, José Almir Rodrigues; http://lattes.cnpq.br/9918600634569244
The service provider asks for billing when the residential building uses its own water supply system. Thus, the objective of the work is to quantify the revenue losses (R$) that the Pará Sanitation Company (COSANPA) suffers for not supplying the 24 residential buildings located in the area in the third sector, located in the municipality of Belém in the State of Pará. A document consultation was carried out on the volumes of water consumed and billed in 25 residential buildings with water supply from the Pará Sanitation Company (COSANPA) to then estimate the values (volume and possible billing in reais) in residential buildings that use own source of water supply in the area of Cosanpa’s third water supply sector. The data collection source was entirely from the integrated sanitation service management system (Gsan). The Research was developed in three stages. The first stage consisted of identifying the residential buildings that use Cosanpa’s water and identifying the residential buildings that do not use Cosanpa’s water. The second stage consisted of collecting and systematizing water consumption information for the two groups of selected buildings (buildings supplied by COSANPA and buildings supplied with their own system). The third and last consisted of the comparative analysis of noncollection (monetary R$) in residential buildings not supplied with water by COSANPA, based on the premise of collection of residential buildings served by the Pará Sanitation Company (COSANPA). It was verified that the company failed to collect BRL 3,142,281.65 (three million, one hundred and forty-two thousand, two hundred and eighty-one reais and sixty-five cents) in five years, which represents 45.97% of the amount collected by the buildings supplied by the company
Acesso aberto (Open Access)
Avaliação do consumo e da despesa de energia elétrica no estudo de concepção de sistema de abastecimento de água
(Universidade Federal do Pará, 2019-04-25) FERREIRA, Jorge Fernando Hungria; OLIVEIRA, Dênio Ramam Carvalho de; http://lattes.cnpq.br/1324105476558186; PEREIRA, José Almir Rodrigues; http://lattes.cnpq.br/9918600634569244
The definition of the Water Supply Systems (WSS) design is an important stage in the municipalities planning, since it has a direct impact in the implementation, operation and maintenance costs, and, as a consequence, in the economic sustainability of water supply companies. Thus, in the present research were studied alternatives of WSS design to the urban area Castanhal, considering the values of electricity energy consumption and operational cost in the period 2017-2037. The research was divided in three stages, being in the first characterized the Castanhal WSS (that uses underground water). After that, two alternatives of WSS design with raw water abstraction were analyzed and dimensioned. In the third stage, simulation was performed in the EPANET 2.0 Software to compare the consumption and cost of electric energy in the operational routines of WSS design alternatives. In the research, 14 WSS’s were identified in the Castanhal urban area, with capture in 46 shallow wells and 13 deep wells and with water treatment and reservation problems, attending only 28.36% of the urban population and 47.86% of loss index in distribution water. The WSS design alternatives were with superficial abstraction of raw water, one from Guamá river and another from Inhangapi river; with treatment and distribution of 64,293 m³/d to attend 270,935 inhabitants in 2037; and with operational routine to minimize pumping at peak time. After the dimensioning of WSS units and the simulations in the EPANET 2.0 software, 21,600,000 data were systematized, being 10,972,800 of water flow, 9,676,800 of manometric height and 950,400 of water level. With the results of the 2017 simulation, it was verified that the CE and DE values of the Guamá WSSs (0.53 kWh/m³ and 0.29 R$/m³) and Inhangapi (0.48 kWh/m³ and 0.26 R$/m³) were lower than the Actual WSS values (0.83 kWh/m³ and 0.35 R$/m³). In the results of the 2037 simulations of electricity consumption and cost, the best hydroenergetic performance of Inhangapi WSS (988,280 kWh/month and R$ 2.816.629,91/month) was verified in comparison with Guamá WSS (1,108,260 kWh/month and R$ 3.144.285,08/month), consuming at peak time 0.91% (10,112 kWh/month) in Guamá WSS and 1.01% (9,959 kWh/month) in Inhangapi WSS of total electricity consumption. Considering the present value of the accumulated electric energy cost in the project horizon, Inhangapi WSS (R$ 98.987.348,36) had savings of R$ 10.419.463,93 (9.52%) in relation to Guamá WSS (R$ 109.406.812,29), reason for the Inhangapi WSS to be defined as the best design alternative to universalization of water supply in the urban area of Castanhal in the period from 2017 to 2037.
Acesso aberto (Open Access)
As Casas Bahia não entrarão no Amapá. Consumo, política e intersubjetividade
(Universidade Estadual Paulista, 2013-08) CASTRO, Fábio Fonseca de
An unusual subject appeared in the 2010 election campaign in the brazilian state of Amapá: the rumor that, if the candidate Lucas Barreto (PTB) was elected governor, his deputy governor, Jaime Nunes, entrepreneur owner of the largest group of local retail stores Domestilar, will mobilize political conditions to prevent the arriving of new retail groups in the state, particularly the "Casas Bahia", a powerful Brazilian network of retail stores. Bombarded by advertising this group, which is aired on national television, the population converted this subject into a political issue. The article seeks to understand how consumer desire, with its political dimension, is an intersubjective phenomenon in a mediatized society.
Acesso aberto (Open Access)
Os ciberconsumidores e a ciberpublicidade: marcação interagente e interações reativas como práticas de consumo no facebook
(Associação Nacional dos Programas de Pós-Graduação em Comunicação, 2018-06) SOUSA, Thatianne Silva; MARQUES, Jane Aparecida
In this article, we present reflections about consumer practices developed by cyberconsumers from the way they interact with (and from) ciberpublicity on social networks on the Internet, specifically on Facebook. A brief theoretical approach on the concepts of cyberpublicity and the role of cyberconsumers, we describe the methodological course that helped us in the analysis of interactions and in the identification of cultural and media consumption practices that we call interagent tagging and reactive symbolic interaction.
Acesso aberto (Open Access)
Círio de Nazaré: experiências de sentidos e sociabilidades por meio da cultura material
(Universidade Federal do Pará, 2022-03-14) FERREIRA, Gabriel da Mota; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359
This research aims to reflect on the role of objects in the constitution of communicational processes in the Círio de Nazaré, considering the impacts of the Covid-19 pandemic on the consumption and sociability practices of the participants amid the suspension of processions and face-to-face events in the religious/cultural event in honor of Our Lady of Nazaré, held annually in the city of Belém, Pará, during the month of October. Addressing the relational perspective of communication, it was intended to trigger the subjects' experiences in years prior to the pandemic and compare them with the one experienced in 2020, to understand how material culture and consumption help to understand the main relationships that these participants develop with the Círio, among themselves (sociabilities) and with materialities. The methodological procedures include the elaboration of questionnaires and the realization of online observations with netnographic inspirations, as well as the recovery of participant observations carried out in previous research on the Círio. Based on the analyzed experiences, it is considered that the objects are (i)material elements of the Círio, constituting the subjects and their social practices by presenting absences that integrate the communicational processes of the empirical phenomenon studied.
Acesso aberto (Open Access)
O consumo da corda do Círio de Nazaré na pandemia da Covid-19: experiências simbólicas nos sentidos (i)materiais
(Escola Superior de Propaganda e Marketing, 2022-08) FERREIRA, Gabriel da Mota; VIEIRA, Manuela do Corral
This article analyzes the consumption of the Círio de Nazaré’s rope, a religious and cultural manifestation in the city of Belém, Pará, based on the experiences and interactions with this object during the Covid-19 pandemic (2020-2021). Thus, the objective is to understand the rope’s symbolic consumption in the context of suspended processions in which it is traditionally present. Through the notions of consumption ritual as a cultural practice and the material culture that builds experiences, it was noticed that the suspension of processions evidenced the constitutive character of the object-symbol Círio’s rope in the in the experience of the subjects, so that its absence in the streets influenced the own perception and experience of consumption of the festivity as a social experience that is usually shared annually in the city of Belém.
Acesso aberto (Open Access)
Consumo e socialidade nas festas de aparelhagem de Belém, Brasil
(Universidad de Colima, 2021-12) COSTA, Hans Cleyton Passos da; CASTRO, Fábio Fonseca de; CASTRO, Marina Ramos Neves de
The article reflects on the practices and social forms of consumption present in the sound system parties of the city of Belém in a complex and multidi mensional perspective. The article focuses on two blocks of social practices –drinking and clothing– and seeks to problematize the accumulated debate on the problem of consumption from a Simmelian perspective, centered on the complexity of social forms. We concluded that the social forms of the act of consumption are not binary nor permanent structures, but dynamic patterns, that allow for creativity and adjustments wich may occur between social classes and groups, practices of inclusion and exclusion, cohesion and competition, aesthetic pattern and innovative rupture, hedonism and vicarity, group cohesion and life cohesion social.
Acesso aberto (Open Access)
Cultura e consumo: programas telerreligiosos e a percepção de jovens católicos e assembleianos
(Associação Nacional dos Programas de Pós-Graduação em Comunicação, 2016-06) MALCHER, Maria Ataide; RODRIGUES, Ronaldo de Oliveira
In this article are presented data from observation of consumption processes and audience of religious TV programs from Catholic Churches (IC) and one of the Evangelic Churches network from Brazil called Assemblies of God (AD) by young people living in Breves-Marajó, Pará. Based on an observation schedule, we identified and analyzed strategies of commercials in programs aired on open TV of Catholic Churches (TV Nazaré and Canção Nova) and the Assembly of God churches of Brás and Victory in Christ, from the perception of young catholics and assemblies. While the Catholic Church explores the usage of advertisements in a more cadenced way on their TV programming, AD shows this feature as their main strategy within religious TV programs. Finally, we observed that the consumption practices institutionalized by the church and the consumption processes can not be understood in an isolated perspective and without considering the mediations involved in the daily life of the investigated group.
Acesso aberto (Open Access)
Dos rios à tela de cristal líquido: o retorno do mito e a arquitetura da cultura convergente em League of Legends
(Universidade do Vale do Rio dos Sinos, 2015-08) MACEDO, Tarcízio Pereira; AMARAL FILHO, Otacílio
This paper seeks to weave an analysis about the online game known as League of Legends, understanding it as a contemporary cultural product and a transmedia world, with the possibility of tracing a path of competitive games, often taken with a predominance of competition (agôn), as vectors of a meaningful narrative. In this sense, we try to identify some phenomena of the so-called convergent architecture culture in the game from the creation of a skin based on Amazon Iara. Thus, we present the history, the functioning and the relationships that the game and its transmidiatic products have with the global consumer culture, as well as their strategies in order to attract consumers to a virtual environment, promoting participatory culture, the reframing and the return of the myth in contemporary societies.
Acesso aberto (Open Access)
Entretenimento, consumo e sociabilidade no K-Pop: construções e experiências sociais no fandom Army em Belém do Pará.
(Universidade Federal do Pará, 2022-04-25) PEREIRA, Raíssa Abraçado; PEREIRA, Manuela do Corral
This present research seeks to analyze, through entertainment as an experience and construction of the social, the consumption of South Korean pop and the practices of sociability in the Army fandom, which is the fandom of the main K-pop group today, BTS (Bangtan Sonyeodan). From a netnographic communication-Anthropological approach and with ethnographic inspirations, we joined the field with participant observation of the fandom Army, aiming to understand how the consumption practices of these fans impact and contribute to the development of sociabilities and interaction practices among the fan community and between fan and BTS group. The analyzes are based, mainly, on theoretical contributions about consumption, sociability, fan culture and material culture. The methodological procedures include the application of online questionnaires, in-depth interviews via Google Meet and field observations on social networks. It is considered, from the analysis of reports and field observations, the importance of fans for the K-pop entertainment industry, because we identify them as the main agents for the dynamics of the industry and consumption, as well as the sociability that in this sphere is necessary for the codes to be familiar in the most diverse contexts.
Acesso aberto (Open Access)
Entretenimento, consumo e sociabilidade no K-POP: construções e experiências sociais no fandom Army em Belém do Pará
(Universidade Federal do Pará, 2022-04-25) PEREIRA, Raíssa Abraçado; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359
This present research seeks to analyze, through entertainment as an experience and construction of the social, the consumption of South Korean pop and the practices of sociability in the Army fandom, which is the fandom of the main K-pop group today, BTS (Bangtan Sonyeodan). From a netnographic communication-anthropological approach and with ethnographic inspirations, we joined the field with participant observation of the fandom Army, aiming to understand how the consumption practices of these fans impact and contribute to the development of sociabilities and interaction practices among the fan community and between fan and BTS group. The analyzes are based, mainly, on theoretical contributions about consumption, sociability, fan culture and material culture. The methodological procedures include the application of online questionnaires, in-depth interviews via Google Meet and field observations on social networks. It is considered, from the analysis of reports and field observations, the importance of fans for the K-pop entertainment industry, because we identify them as the main agents for the dynamics of the industry and consumption, as well as the sociability that in this sphere is necessary for the codes to be familiar in the most diverse contexts.
Acesso aberto (Open Access)
As experiências comunicacionais e identitárias ribeirinhas amazônicas por meio do consumo do chocolate da marca Filha do Combu
(Universidade Federal do Pará, 2023-03-27) MORAES, Giselle do Carmo Souza; SANTOS, Luiz Cezar Silva dos; http://lattes.cnpq.br/2449524316115443; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359
This research seeks to investigate the consumption of chocolate from Ilha do Combu in the city of Belém, in the state of Pará, as a mediator of communication experiences of Amazonian riverside identity, focusing the analysis on communication and consumption strategies in the brand Filha do Combu, a company located in Combu and owned by Izete Costa, Dona Nena, as she is popularly known. For this research the following methodologies were used: participant observation, carried out at the point of sale, to gain insights about the strategies of dissemination, sales and some of the consumer behaviors; interviews with the administrative and strategic sector of the company; netnography, in order to collect and analyze online information about the company and its target audience; analysis of communicational material of the company's printed and digital content, especially in the digital social network Instagram and the website www. The study is based on the analysis of the processes of origin, production and dissemination of chocolate, as well as of other products and experiences offered by Filha do Combu, and of the strategies of construction and dissemination of the brand Filha do Combu when inserting, in its communicative, consumption and brand building actions, concepts of sustainability, ambientability and experience marketing. The research also presents some of the challenges and marketing negotiations that the company carries out when considering how the consumption of Combu's chocolate can awaken affective memories and media representativeness, which ends up demarcating and building concepts, values and status represented by the company and makes use of the market differentials arising from the brand itself represented by the Amazon.
Acesso aberto (Open Access)
A identidade alegórica em Dexter: serial killers como categoria da identidade pós-moderna
(Centro Interdisciplinar de Semiótica da Cultura e da Mídia, 2012-10) CASTRO, Fábio Fonseca de; VILAR, Lucila Jenille Moraes
The article discusses, regarding the television serie Dexter, the role of serial killer figure in postmodern culture. That show, which tells the story of a serial killer whose trouble is to kill serial killeres, produces a reflexivity about the condition of identity of the contemporary individuos. We believe that the serial killer allegorizes the historical condition of the contemporary personality through an evocation of the social dynamics of serial consumption, one generalized social practice in contemporary society and through which social status and identity are resignified and typified.
Acesso aberto (Open Access)
Muito além dos pixels: experiências de consumo e cultura material em League of Legends
(Escola Superior de Propaganda e Marketing, 2017-12) MACEDO, Tarcízio Pereira; VIEIRA, Manuela do Corral
This article seeks to discuss consumer practices in the digital game League of Legends (LoL), from a study based on the field of communication and material culture. The objective is to understand the relationship between objects and players-subjects-consumers. In order to do so, we seek to analyze the social and cultural trajectory of these commodities in the symbolic experiences in LoL. In this perspective, according to the ethnographic method, reports and observations of the consumption of objects in LoL are presented by players from the cities of Belém (PA), Diadema (SP) and Osasco (SP). The results point to the existence of a complex web of interconnected meanings, responsible for (de)codify the objects and transform aggregations of pixels into experiences of communication, consumption and material culture.
Acesso aberto (Open Access)
Um perfil brasileiro de consumo do jogo League of legends (LOL): skins, publicidade e sociabilidades digitais
(Universidade Federal do Pará, 2024-05-25) FERREIRA, Ibnny Afonso Sena; SANTOS, Luíz Cezar Silva dos; http://lattes.cnpq.br/2449524316115443
In online videogame environments, the purchase of virtual goods, while highlighting new forms of consumption, reproduces the search for status, prestige and social differentiation between individuals/players. The present work carries out a study on the phenomenon of skin consumption in the games League of Legends and League of Legends: Wild Rift, seeking to understand how the dynamics of digital sociability between players are influenced by the consumption of these virtual goods. To achieve the proposed objectives, a bibliographical research was carried out on the topics in question and quantitative data was collected from an online survey form with Brazilian players from all over the country to identify the main motivations that leads them to acquire virtual goods of this type and how the consumption of skins is used as a mediating agent of the sociability established between the subjects in these two games from the north-american company Riot Games. After analyzing the data found, a possible profile of consumers of the League of Legends game in Brazil was obtained and it was verified: the main motivations for purchasing skins on LOL; the most popular themes among players, including those linked to Latin America and Amazon; and how the consumption and use of skins adds layers to the game experience and in digital sociability between players in the League of Legends environment.
Acesso aberto (Open Access)
Sertanejo feminino em relações de gênero e consumo em Belém do Pará e em Parauapebas
(Universidade Federal do Pará, 2024-01-29) GALVÃO, Sarah Melo; VIEIRA, Manuela do Corral; http://lattes.cnpq.br/1758973354834768; https://orcid.org/0000-0003-2034-5359
This research aims to understand the relationship between female country people's consumption in the state of Pará, using the cities of Belém and Parauapebas as a field of analysis, through the study categories: consumption, gender relations and material culture. Thus, these themes are brought to the object of study, taking into account characteristics of female country music entertainment, as well as the dynamics that develop in the concert circuit and on the communication and dissemination access platforms for these singers. Based on ethnographic research, interviews with interlocutors, participant observation at parties and data collection from research carried out in primary and secondary sources on the topic, it was possible to analyze some of the perceptions of interlocutors in the two cities regarding the ratification or questioning of behaviors based on patriarchal precepts, as well as the uses or refutations of identification with the feminist movement to understand some of the gender relations in the scenario of female backcountry consumption practices. The analyzes carried out, through data collections and interviews with interlocutors, both men and women, showed that there is still a disparity in remuneration and media visibility of female singers in relation to male singers, as well as sexist and patriarchal behaviors that influence and guide not just their professional actions, but the very lives of these artists, manifests and targets both in their bodies, as well as their speech positions and life postures.