O crime é o que importa, o resto resto: performance midiática do apresentador nos programas televisivos populares do Pará

Abstract

The present research has as object of analysis the television programs from Pará - Balanço Geral (Pará version), Cidade Alerta Pará (both from Record TV), Brasil Urgente and Barra Pesada (aired by Rede Brasil Amazônia de Comunicação - RBA / Band). Our investigation articulates the understanding of two dimensions that intersect or connect the so-called popular programs, with the following questions: a) what do your daily narratives say? and b) what is the relationship of the presenters in the construction of these narratives? As an objective to analyze the relationship between the narrative and the presenters of popular television programs. The construction of the hypothesis took into account that the meaning of these narratives, even appealing to infotainment and human contempt, are configured as a journalism of proximity and visibility of subjects invisible to society. The fabric of the research is motivated by the observation of some main elements, among which: the role of open TV in Brazil, considering the dispersion of the public by other modalities of audiovisual consumption; the significant insertion of programs of this nature in Brazilian and Pará broadcasters; and the change in the profile of the audience that watches TV (BRASIL, 2016). As methodological procedures, we used qualitative research and content analysis, inspired by a narrative analysis. The four presenters of the programs were interviewed and 04 editions were analyzed, one of each program. The results show that the presenters use the performance in order to motivate and captivate the audience, creating a strategic relationship of proximity, from verbal and non-verbal communication, using a language specific to the communities. These subjects/presenters use the television studio setting to perform their behaviors and mediate the narratives produced with the audience. We found that the presenters have the intention of relating and approaching the public, because for the existence and permanence of the programs, an audience is necessary, and the presenters are configured in relationship and mediation strategies.