Modelo de inferência Fuzzy para avaliação da análise Swot como apoio na tomada de decisão organizacional

Abstract

Current market conditions require organizations to understand the business environment in order to achieve strategic planning and decision-making processes. An organization's competitive advantage is associated with an understanding of how to determine the potential of these companies when examining internal and external conditions (insertions) and the effort to meet customer needs. Among the many tools that contribute to this understanding, the SWOT analysis stands out, which can help organizations better understand the internal and external environment and formulate strategic plans in a collaborative way. This work aimed to implement an evaluation model for SWOT analysis using fuzzy inference methods. The adopted methodology started from a survey on the internal and external characteristics of the organization, definition of the linguistic criteria of the SWOT matrix, correlation between the variables found and elaboration of the fuzzy inference system for crossing the entries. The approach proposed by the Fuzzy Inference model for the SWOT matrix proved to be simplified and efficient for a better collection of information that helps in the prediction of the future environment, enabling reasoned strategies resulting from the model presented.