Análise da aplicação do ciclo PDCA em processos de captação de alunos em uma faculdade de Manaus

Abstract

The great transformations that Brazilian education has undergone have contributed very positively to the advances achieved in both the public and private sectors. The way private universities are shown and seen within the educational market makes all the difference within this sector. Its solidity and positive results interfere in the candidates' choices when choosing an institution to enter a college. Thus, this work aimed to analyze the effectiveness of the activities of the Commercial Process, from the application of several PDCA Cycles in a Faculty of Manaus (face-to-face modality). The methodology of this research has a qualitative character and was based on the development of the PDCA cycle, which consists of four distinct phases: Planning, Development, Verification and Action, in addition to the GUT and Ishikawa quality tool. All fundraising and retention practices were analyzed and updated by the faculty management, and from there, a new work proposal was launched to solve the problem in question. Thus, with this research it was possible to see that, with the implementation of quality tools, the results were positive, as the capture and retention goals were surpassed, showing the success and effectiveness of the PDCA cycle. It was also possible to perceive that, which in fact lead 42% of the students to not renew with the college are due to financial problems; 19% changes in bank slips from one month to another; 12% changes to other states; 18% stated lack of vocation / identification with the course, and 9% lack of practicality and clarification at the time of enrollment.