Mídias sociais e desenvolvimento regional na Amazônia paraense: uma análise sobre a adoção e efeitos das mídias sociais digitais nas administrações públicas municipais e sua contribuição para a mudança do paradigma contemporâneo de desenvolvimento

Abstract

The development paradigm is approached in this thesis, from shared narratives and worldviews, as a contribution to its overcoming. The change of the chaotic state, in which the dominant narrative has led humanity, is glimpsed by the conviction that the power of social media can be directed to the conscious choice of a new narrative, capable of enabling the creation of a future compatible with the true nature of humanity. So, in a scientific effort to elucidate the bias of a new world of ideas and perceptions, this research seeks to know how the adoption and management of digital social media, by the public administrations of the contributes to the change or maintenance of the contemporary paradigm of development, based on the Sacred Narrative of Capital and Markets. For this, exploratory and descriptive research was carried out, of mixed method, concomitantly with standardized techniques of bibliographic survey, with systematic observation and with questionnaires and interviews, having, as locus of research, the 144 prefectures of the state of Pará. The results showed that digital social media are adopted by 95.8% of public administrations surveyed and that, as well as the worldviews of their decision makers, the use of these contributes to the conservation of the contemporary paradigm of development, aligned with the narrative of Capital and Markets. We conclude, however, that it is possible to use digital social media to promote paradigmatic changes, towards the so-called Narrative of Sacred Life and the Living Land and thus reinterpret the concept of development from the perspective of "one" concept for "one" territory as a result of a deliberate, balanced and conscious decision of the local people.