Gênero textual anúncio publicitário: ensino, persuasão e meio ambiente em uma escola estadual de Belém-Pará

Abstract

This research aims to show how the teaching of Portuguese can lead students to an act in defense of a cause, uniting work with the genre advertise and themes of environmental education area. The studies were based on bibliographies related to textual genres works and also the guidelines of the National Curricular Parameters for Portuguese Language (BRAZIL. MEC, 1998) and the cross-cutting theme Environment (BRAZIL. MEC, 1998). Both recommend a teaching geared to citizenship and social practice emphasizing the importance of involving the content of disciplines, including LP, subjects that are in evidence in day-to-day lives of individuals and the community in order to make the most significant teaching and contextualized. Thus, this paper presents a series of activities with the genre advertisement in the light of intervening in a socio-environmental reality of the State Elementary School Maroja Neto, located in Belém, state of Pará. The project had as target students from the fourth step, the Youth and Adult Education, which met specific content related to the construction of gender so that they could recognize the power of persuasion of these texts when they are in social circulation and also produced a campaign to sensitize the community of three shifts to keep the school environment and to combat violence among students. The contents studied by students focused on approaches related to verbal and non verbal, argument and persuasion in advertising copy.