(Associação Nacional dos Programas de Pós-Graduação em Comunicação, 2022-12) CASTRO, Marina Ramos Neves de; CASTRO, Fábio Fonseca de
This article describes an ethnographic research
carried out at the Guamá fair, in Belém (PA),
during the years 2011 to 2018. The objective was
to understand the communicational and cultural
processes present in the social interactions of
this fair, thus trying to describe the typifications
that make up the intersubjectivity of the social
subjects who attend it. In this way, these
typifications are described and discussed
as the social form of a banal everyday life
and an attempt is made to think about
these typifications through the Heideggerian
notion of chatter (Gerede), understood as a
communicational-cultural process affected by
the banality of everyday life.
