Teses em Comunicação, Cultura e Amazônia (Doutorado) - PPGCOM/ILC
URI Permanente para esta coleçãohttps://repositorio.ufpa.br/handle/2011/15151
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Navegando Teses em Comunicação, Cultura e Amazônia (Doutorado) - PPGCOM/ILC por Assunto "Amazon-Amapá"
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Item Acesso aberto (Open Access) O movimento da Zwanga African fashion: comunicação e moda ativista como prática decolonial na Amazônia-amapaense(Universidade Federal do Pará, 2024-12-20) NEVES, Lúcio Dias das; AMARAL FILHO, Otacílio; http://lattes.cnpq.br/2605877670235703; https://orcid.org/0000-0001-5467-8528The thesis analyzed the understanding of the communicative experience of women who participated in the fashion shows proposed by Zwanga in the 2020, 2022 and 2023 editions, as well as a small sample of men who participated in the 2023 edition. Studying Zwanga as a locus of doctoral research transcends fashion, as it articulates the creative economy, entrepreneurship, and the restoration of the self-esteem of Afro-Brazilians. The theoretical foundation was based on the works of researchers from the Amazon como Amaral Filho (2016), tendo suas idéias reforçadas em autores como Tarcízio Silva (2020), Joaze Bernardino-Costa, Nelson Maldonado-Torres e Ramón Grosfoguel (2018) e Molefi Kete Asante (2009) who strengthen the ideas about decoloniality based on local culture, racism,maraçá, quilombismo and other manifestations of Afro-Amapaense culture and an important approach to Zwanga and other cultural manifestations of Amapá . Communication research is basic in nature, using as a case study the means for investigating the Afro-Amazonian traditions and heritages that permeate the Zwanga movement. Under this approach, we opted for an explanatory and participatory type of research – since the author is part of and knows himself in this process, to study specific phenomena, in an analytical and critical way, referring to the universe of Afro-entrepreneurial fashion in Amapá – the experience of Zwanga. For data collection and analysis, several open interviews were used with the Afroentrepreneur and semi-structured interviews with women and men who participated in Zwanga's fashion and social events between the period 2020–2023.