Muito além dos pixels: experiências de consumo e cultura material em League of Legends

Abstract

This article seeks to discuss consumer practices in the digital game League of Legends (LoL), from a study based on the field of communication and material culture. The objective is to understand the relationship between objects and players-subjects-consumers. In order to do so, we seek to analyze the social and cultural trajectory of these commodities in the symbolic experiences in LoL. In this perspective, according to the ethnographic method, reports and observations of the consumption of objects in LoL are presented by players from the cities of Belém (PA), Diadema (SP) and Osasco (SP). The results point to the existence of a complex web of interconnected meanings, responsible for (de)codify the objects and transform aggregations of pixels into experiences of communication, consumption and material culture.