A Relação de influência do capital social, da ecoinovação e o processo operacional em atividades tradicionais na Amazônia

Abstract

The objective of this research is to analyze the relationship of influence of Social Capital and Eco-innovation in the Operational Process of traditional activities in the context of the Brazilian Amazon. There was a certain scarcity in the literature of approaches to this relationship between constructs in the Brazilian Amazon region, which motivated this research. To this end, explor-atory research was carried out, with a quantitative approach, with the field research technique of application of questionnaires with the social actors who carry out traditional activities in the region of Marajó Island/PA, in the municipality of Soure and four other surrounding cities, and data analysis through Structural Equation Modeling (MEE). It was evidenced that Social Cap-ital influences Eco-innovation, by uniting social norms and obligations in networks of trust with mutual cooperation, through the sum of efforts that help in the local development of small busi-nesses, and added to the actions of Eco-innovation influence the result of the Operational Pro-cess of the researched actors. The findings indicate that Social Capital directly affects Eco-innovation, that Eco-innovation directly affects the Operational Process and that Social Capital indirectly influences the Operational Process through Eco-innovation. Social Capital. Eco-innovation. Operational Process. Amazon.